Work experience.

A decade plus as a copywriter at an agency and a decade plus on the client side. In that time I have had the good pleasure to work on everything from banking and gaming to energy drinks and credit card processing. I have a wealth of experience creating broadcast campaigns, website content, emails, blogs, banners ads, and more. What do you need?

04.16 – present & 06.13 – 12.13

North American Bancard 

Currently, I am the sole copywriter for this powerful titan within the payment technology industry. (NAB processes $100 billion in transactions for 100,000s of merchants each year.) A Certified Payments Professional, I create copy for both NAB and its many sub-brands. This includes generating content for websites, banner ads, emails, sales slicks, and so forth. My efforts are targeted at merchants, as well as potential NAB Sales and Integrated Partners who will sell our services. 

01.14 – 04.16

Living Essentials, Inc. (5-Hour ENERGY)

Replaced longstanding production company and spearheaded campaigns that resulted in a significant reversal of a 4-year downward sales trend for 5-hour ENERGY® shots despite a 25% reduction in production and media budgets. I was also tasked with developing breakthrough creative for innumerable other products under the Living Essentials umbrella including the owner’s philanthropic endeavors and several of innovative solutions within the medical devices field. 

01.01 – 05.13

Real Integrated (formerly Solomon Friedman Advertising and SFA) 

In my 12+ years at RI, I developed powerful creative for a wide array of clients including: Soaring Eagle Casino & Resort, Saganing Eagles Landing Casino, MGM Grand Casino, The Henry Ford (Greenfield Village, Henry Ford Museum, etc.), General Dynamics Land Systems, KFC, Franklin Bank, First Place Bank, Dearborn Federal Credit Union, Michigan Opera Theatre, The Detroit Symphony Orchestra, North American Bancard, University of Michigan-Dearborn, Oakland University, Gardner White, SMART Bus System, Olga’s Kitchen, Jerry’s Subs & Pizza, ABC Warehouse, and Burns & Wilcox, amongst many others.